Casestar | Your Map to MBB

Brief

Estimate annual pet insurance premium revenue for dogs and cats in Canada.

PawShield's pet insurance book is growing quickly, but claims severity is rising in certain breeds and geographies. The client wants a sizing view before committing resources.

Approach

Top-down

Start broad, then narrow by geography, segment, and capture.

When to use

Use this as the primary path because it matches the data a candidate can estimate quickly.

Start from the addressable population, apply need/adoption, then multiply by usage and price.

Approach

Bottom-up cross-check

Start with customers, usage, and spend.

When to use

Use this as a sanity check to catch impossible order-of-magnitude answers.

Cross-check against outlets, providers, sites, or transactions per day.