Kearney Market Sizing Cases: Complete Guide
Market Sizing at Kearney: What to Expect
Market Sizing cases are common at Kearney. As an candidate-led firm, Kearney expects you to drive the case independently, demonstrating ownership of your analysis and recommendations. Structure is critical for these cases.
What Market Sizing Cases Test
Logical decomposition, assumption-making, mental math fluency, structured thinking, and ability to sanity-check results.
Common Scenarios
- •Estimate the market size for a product or service
- •Calculate the number of units sold annually
- •Determine revenue potential in a new market
- •Estimate the number of users or customers
- •Calculate market share implications
How Kearney Approaches Market Sizing Cases
Kearney market sizing cases often have an operations or supply chain angle. Expect practical, grounded assumptions.
Common Twists at Kearney
- •Industrial market sizing
- •Supply-side estimation
- •Capacity-based sizing
- •Regional market analysis
What Kearney Evaluates
Example Market Sizing Case Prompts
Practice with these market sizing case prompts similar to what you might encounter at Kearney:
Our client is a major automotive manufacturer considering entering the electric scooter market. How large is the global electric scooter market?
A private equity fund is evaluating an investment in a pet food company. Estimate the annual dog food market in the United States.
Our client is a telecom company. How many smartphones are sold annually in Western Europe?
A retail client wants to enter the home fitness equipment market. What is the market size for home gym equipment in North America?
Estimate the number of cups of coffee consumed daily in New York City.
Key Frameworks for Market Sizing Cases
These frameworks are particularly effective for market sizing cases at Kearney:
Practice Tips for Kearney
For Kearney market sizing cases, focus on building a clear, logical structure before diving into calculations. Take ownership of your estimation approach and communicate your thinking clearly throughout. Practice mental math extensively, as Kearney expects quick and accurate calculations. Always sanity-check your final answer against real-world benchmarks.
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