LEK Pricing Cases: Complete Guide
Pricing at LEK: What to Expect
Pricing cases are common at LEK. As an candidate-led firm, LEK expects you to drive the case independently, demonstrating ownership of your analysis and recommendations. A clear structure will help, but flexibility is also important.
What Pricing Cases Test
Value-based thinking, customer segmentation, competitive analysis, elasticity understanding, and commercial acumen.
Common Scenarios
- •How should we price a new product?
- •Should we raise or lower prices?
- •How do we respond to competitor price changes?
- •What pricing model should we use?
- •How do we capture more value from customers?
How LEK Approaches Pricing Cases
LEK pricing cases often focus on pricing power assessment in due diligence contexts.
Common Twists at LEK
- •Pricing power assessment
- •Price increase potential
- •Value-based pricing
- •Competitive positioning
What LEK Evaluates
Example Pricing Case Prompts
Practice with these pricing case prompts similar to what you might encounter at LEK:
Our client is launching a new SaaS product for small businesses. How should they price it?
A premium hotel chain is considering implementing dynamic pricing. What approach would you recommend?
Our client manufactures industrial equipment and wants to shift to value-based pricing. How should they approach this?
A streaming service is considering raising prices. How should they evaluate the impact?
Our client is a B2B software company. Their competitors have just cut prices by 15%. How should they respond?
Key Frameworks for Pricing Cases
These frameworks are particularly effective for pricing cases at LEK:
Practice Tips for LEK
For LEK pricing cases, start by understanding the value proposition and customer segmentation. Take initiative in exploring different pricing approaches and their implications. Practice value-based pricing concepts and competitive pricing analysis.
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