BCG Growth Strategy Cases: Complete Guide
Growth Strategy at BCG: What to Expect
Growth Strategy cases are very common at BCG. As an candidate-led firm, BCG expects you to drive the case independently, demonstrating ownership of your analysis and recommendations. A clear structure will help, but flexibility is also important.
What Growth Strategy Cases Test
Strategic creativity, opportunity identification, prioritization, resource allocation, and growth mindset.
Common Scenarios
- •How can we double revenue in 5 years?
- •What new products should we launch?
- •Which customer segments should we target?
- •How do we expand our addressable market?
- •What is our organic growth strategy?
How BCG Approaches Growth Strategy Cases
BCG growth strategy cases emphasize innovative growth vectors and ecosystem thinking. Expect to think beyond traditional market expansion.
Common Twists at BCG
- •Platform and ecosystem growth
- •Adjacent market expansion
- •Business model innovation
- •Digital channel development
What BCG Evaluates
Example Growth Strategy Case Prompts
Practice with these growth strategy case prompts similar to what you might encounter at BCG:
Our client is a successful regional bakery chain that wants to triple their revenue in five years. What growth opportunities should they pursue?
A B2B software company with strong market share in accounting wants to grow beyond their core product. What options should they consider?
Our client is a fitness apparel brand looking to accelerate growth. What strategies would you recommend?
A professional services firm wants to double revenue in four years. How should they approach this?
Our client is an online education platform. How can they expand their addressable market?
Key Frameworks for Growth Strategy Cases
These frameworks are particularly effective for growth strategy cases at BCG:
Practice Tips for BCG
For BCG growth strategy cases, think creatively about multiple growth levers while maintaining strategic coherence. Take ownership of prioritizing opportunities and building a compelling growth roadmap. Practice sizing opportunities and articulating capability requirements.
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