McKinsey Growth Strategy Cases: Complete Guide
Growth Strategy at McKinsey: What to Expect
Growth Strategy cases are very common at McKinsey. As an interviewer-led firm, McKinsey will guide you through specific aspects of the case, testing your ability to respond to directed questions with precision and insight. A clear structure will help, but flexibility is also important.
What Growth Strategy Cases Test
Strategic creativity, opportunity identification, prioritization, resource allocation, and growth mindset.
Common Scenarios
- •How can we double revenue in 5 years?
- •What new products should we launch?
- •Which customer segments should we target?
- •How do we expand our addressable market?
- •What is our organic growth strategy?
How McKinsey Approaches Growth Strategy Cases
McKinsey growth strategy cases require structured exploration of growth levers with clear prioritization. Expect to size opportunities and build a coherent growth roadmap.
Common Twists at McKinsey
- •Multi-lever growth analysis
- •Market expansion sequencing
- •Capability building requirements
- •Investment prioritization
What McKinsey Evaluates
Example Growth Strategy Case Prompts
Practice with these growth strategy case prompts similar to what you might encounter at McKinsey:
Our client is a successful regional bakery chain that wants to triple their revenue in five years. What growth opportunities should they pursue?
A B2B software company with strong market share in accounting wants to grow beyond their core product. What options should they consider?
Our client is a fitness apparel brand looking to accelerate growth. What strategies would you recommend?
A professional services firm wants to double revenue in four years. How should they approach this?
Our client is an online education platform. How can they expand their addressable market?
Key Frameworks for Growth Strategy Cases
These frameworks are particularly effective for growth strategy cases at McKinsey:
Practice Tips for McKinsey
For McKinsey growth strategy cases, think creatively about multiple growth levers while maintaining strategic coherence. Be ready to analyze specific growth opportunities as the interviewer directs. Practice sizing opportunities and articulating capability requirements.
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