BCG Market Entry Cases: Complete Guide
Market Entry at BCG: What to Expect
Market Entry cases are very common at BCG. As an candidate-led firm, BCG expects you to drive the case independently, demonstrating ownership of your analysis and recommendations. Structure is critical for these cases.
What Market Entry Cases Test
Strategic thinking, market analysis, competitive assessment, risk evaluation, and recommendation synthesis.
Common Scenarios
- •Should we enter a new geographic market?
- •Should we launch a new product line?
- •How should we enter this market (organic, M&A, partnership)?
- •What is the go-to-market strategy?
- •Should we expand internationally?
How BCG Approaches Market Entry Cases
BCG market entry cases emphasize creative strategic thinking and candidate ownership. Be prepared to develop your own framework and defend your entry recommendation.
Common Twists at BCG
- •Disruptive entry strategies
- •Platform and ecosystem plays
- •Partnership structures
- •Timing and sequencing decisions
What BCG Evaluates
Example Market Entry Case Prompts
Practice with these market entry case prompts similar to what you might encounter at BCG:
Our client is a leading European coffee chain considering entering the Japanese market. Should they enter, and if so, how?
A US-based insurance company wants to expand into India. Advise them on whether and how to proceed.
Our client manufactures industrial robotics and is considering entering the agricultural automation market. Should they proceed?
A premium chocolate brand is evaluating entering the Chinese market. What is your recommendation?
Our client is a fitness equipment company considering launching a digital fitness platform. Should they enter this market?
Key Frameworks for Market Entry Cases
These frameworks are particularly effective for market entry cases at BCG:
Practice Tips for BCG
For BCG market entry cases, develop a comprehensive framework that covers market attractiveness, competitive dynamics, and capability requirements. Drive the analysis confidently and build toward a clear, defensible recommendation. Practice articulating risks and mitigation strategies clearly.
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